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Data as of Q2 2026
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Total shares institutions bought (green) vs sold (red) each quarter across all holders.
Inferred from quarter-over-quarter change in each fund's 13F position (new stakes count as buys, exits as sells). Not tick-level trades.
Total return (dividends reinvested) vs the market, from quarter-end prices.
Above 0 = ahead of the S&P 500 since the window start; below 0 = behind. Rising means it's pulling ahead.
How far the stock fell below its prior peak. Deeper, longer drawdowns = a rougher ride to the same return.
Quarter-end, dividend-adjusted (total return). Beta & volatility from quarterly returns (annualized). Benchmark is the S&P 500 (SPY total return). Annual returns compound the quarters ending in each calendar year; the first and last years in a window may be partial. Past performance doesn't predict future results.
Top 15 institutional holders — bubble size is position value, color is the move since last quarter. Hover any holder for detail.
Drag any bubble to rearrange · size = dollar value of the position
What the company returns to shareholders — and whether it's covered by cash.
No dividend to cover. Last year: $0 dividends + $0 buybacks = $0 returned on -$89K FCF.
Yields use the latest fiscal-year dividends/buybacks over current market cap. Dividends and buybacks from the SEC cash-flow statement; payout coverage vs net income and free cash flow. Educational — not a recommendation.
How management deployed cash over 10 years — and what it earned on reinvestment.
A reinvestment story — most cash went back into growth rather than to shareholders.
Reinvestment has been productive — operating income grew well per dollar put in. Current ROIC on all capital: 21%. Rough measure (includes maintenance capex).
Cash uses aggregated from the SEC cash-flow statement over 10 fiscal years. "Return on reinvestment" is a rough proxy — operating-income change ÷ cumulative CapEx + M&A — and includes maintenance capex. Educational — not a recommendation.
Ranked against 14 sector peers with collected financials. Valuation from latest close × latest fiscal-year fundamentals; 13F conviction as of 2026-06-30.
Percentile is “goodness” within the peer set (100 = best). For valuation and leverage that means cheaper / less-levered ranks higher.
| Company | Mkt cap ▼ | P/E | EV/EBITDA | P/S | Rev gr | Gross | Net | ROE | ROIC | Net D/EBITDA | 13F |
|---|---|---|---|---|---|---|---|---|---|---|---|
| PG | $339.0B | 22.1× | 16.3× | 3.9× | 3.3% | 50.2% | 18.4% | 29.5% | 18.1% | 1.5× | 3,918 |
| ECL | $77.7B | 38.1× | 25.0× | 4.8× | 2.2% | 44.5% | 12.9% | 21.2% | 11.5% | 2.2× | 1,647 |
| CL | $68.7B | 32.8× | 19.2× | 3.4× | 1.4% | 60.1% | 10.5% | — | 26.5% | 1.7× | 1,958 |
| EL | $33.8B | 186.6× | 21.8× | 2.3× | 5.0% | 75.5% | 1.2% | 4.8% | 4.2% | 0.3× | 807 |
| KVUE | $33.4B | 22.9× | 11.4× | 2.2× | -2.1% | 58.1% | 9.7% | 13.7% | 12.0% | 0.1× | 974 |
| CHD | $22.7B | 31.7× | 18.5× | 3.7× | 1.6% | 44.7% | 11.9% | 18.4% | 11.9% | 1.4× | 1,026 |
| CLX | $9.9B | 12.6× | — | 1.4× | 0.2% | 45.2% | 11.4% | 252% | 28.9% | — | 1,027 |
| ELF | $6.1B | 235.8× | 43.8× | 3.7× | 24.6% | 70.7% | 1.6% | 2.3% | 1.3% | 3.8× | 428 |
| IPAR | $3.6B | 21.7× | 12.8× | 2.5× | 2.5% | 63.6% | 11.3% | 19.1% | 16.6% | 0.4× | 304 |
| COTY | $2.4B | — | 13.1× | 0.4× | -1.5% | 62.9% | -10.4% | -20.2% | -10.0% | 7.2× | 308 |
| SCL | $1.4B | 30.6× | 9.4× | 0.6× | 7.0% | 11.6% | 2.0% | 3.8% | 2.5% | 2.4× | 223 |
| EPC | $1.2B | 50.5× | 14.1× | 0.6× | -1.3% | 41.6% | 1.1% | 1.6% | 0.9% | 7.5× | 215 |
| ODD | $904M | 10.9× | 3.9× | 1.1× | 25.2% | 72.7% | 13.7% | 27.9% | 27.9% | -3.1× | 138 |
| WALD | $121M | — | — | 0.4× | -0.7% | 67.3% | -84.4% | -49.7% | -38.4% | — | — |
| AXIL | $42M | 18.4× | 11.5× | 1.4× | 17.5% | 69.3% | 8.8% | 20.5% | 20.5% | -1.4× | 15 |
Peers = companies sharing AXIL's sector (Perfumes, Cosmetics & Other Toilet Preparations) with collected SEC financials. Multiples use the most recent end-of-day close and latest fiscal-year fundamentals (trailing, not forward). Missing cells mean the peer never reported that line item, has no collected price, or has a non-positive denominator. Not investment advice.
EOD close · as of 2026-10-05
How a revenue dollar becomes profit — FY2026
Dividends and buybacks are cash paid out, shown here against the same year's profit for scale — not funded from it.
Each value shows its share of revenue below it (common-size).
| Line Item | FY2026 | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $30.8M 100.0% | $26.3M 100.0% | $27.5M 100.0% | $23.5M 100.0% | $2.3M 100.0% | $1.6M 100.0% | $1.0M 100.0% | $993K 100.0% | $933K 100.0% | $582K 100.0% |
| Cost of Revenue | $9.4M 30.5% | $7.6M 28.9% | $7.3M 26.6% | $5.8M 24.7% | $829K 35.5% | $600K 36.7% | $481K 47.5% | $553K 55.7% | $576K 61.7% | $282K 48.4% |
| Gross Profit | $21.4M 69.3% | $18.6M 71.0% | $20.2M 73.4% | $17.7M 75.3% | $1.5M 64.5% | $1.0M 63.3% | $532K 52.5% | $440K 44.3% | $357K 38.3% | $300K 51.6% |
| Selling, General & Admin | $4.1M 13.3% | $4.1M 15.5% | $1.6M 5.7% | $1.3M 5.5% | $272K 11.6% | $282K 17.3% | $270K 26.7% | $267K 26.9% | $221K 23.7% | $244K 41.9% |
| Total Operating Expenses | $18.4M 59.7% | $17.5M 66.6% | $18.7M 67.9% | $15.7M 66.9% | $1.7M 73.6% | $1.4M 82.9% | $703K 69.4% | $589K 59.4% | $696K 74.6% | $839K 144.1% |
| Operating Income | $3.0M 9.7% | $1.2M 4.4% | $1.5M 5.5% | $2.0M 8.4% | -$211K -9.0% | -$321K -19.7% | -$171K -16.9% | -$150K -15.1% | -$339K -36.3% | -$538K -92.5% |
| Interest Expense | $3K 0.0% | $4K 0.0% | $4K 0.0% | $3K 0.0% | $7K 0.3% | $6K 0.4% | $2K 0.2% | $471 0.0% | $4K 0.4% | $576 0.1% |
| Interest & Investment Income | $135K 0.4% | $140K 0.5% | $182K 0.7% | $6K 0.0% | $36 0.0% | $44 0.0% | $104 0.0% | $136 0.0% | $118 0.0% | $5 0.0% |
| Other Income (Expense), net | $163K 0.5% | $147K 0.6% | $280K 1.0% | $71K 0.3% | $29K 1.2% | $23K 1.4% | -$2K -0.2% | -$335 -0.0% | -$4K -0.4% | -$571 -0.1% |
| Pretax Income | $3.1M 10.2% | $1.3M 5.0% | $1.8M 6.5% | $2.1M 8.7% | -$183K -7.8% | -$298K -18.2% | -$173K -17.1% | -$150K -15.1% | -$343K -36.7% | -$539K -92.6% |
| Income Tax Expense | $440K 1.4% | $454K 1.7% | -$220K -0.8% | $231K 1.0% | — | — | — | — | — | — |
| Net Income | $2.7M 8.8% | $855K 3.3% | $2.0M 7.3% | $1.8M 7.8% | -$183K -7.8% | -$298K -18.2% | -$173K -17.1% | -$150K -15.1% | -$343K -36.7% | -$539K -92.6% |
| Per Share | ||||||||||
| EPS (Basic) | $0.40 | $0.13 | $0.57 | $0.32 | $0.00 | — | — | — | — | — |
| EPS (Diluted) | $0.33 | $0.10 | $0.21 | $0.10 | $0.00 | — | — | — | — | — |
| Weighted Avg Shares (Basic) | 6.7M | 6.4M | 5.9M | 5.6M | 41.9M | — | — | — | — | — |
| Weighted Avg Shares (Diluted) | 8.3M | 8.2M | 16.2M | 17.9M | 41.9M | — | — | — | — | — |
Source: SEC EDGAR XBRL filings (annual, fiscal year). Quarterly flow items are derived from cumulative filings; balance-sheet figures are as-of each period end. Ratios and margins are computed, not reported.
EOD close · as of 2026-10-05
Is the profit real, and how strong is the balance sheet?
FY2026 · every deduction from revenue to net income
DuPont — the three levers
ROE 21% against ROIC 21% — 0% of the return on equity comes from leverage and buybacks rather than from the operating business.
Equity is the year-end figure. On average equity over the two year-ends, ROE is 23.7% — the two diverge when buybacks or issuance move equity during the year.
What the company owes vs. what it holds
This shows debt/cash structure and net leverage. The year-by-year maturity schedule is on the Debt & Leverage tab.
Latest year: profit growth vs revenue growth
High operating leverage: profit moved 8.9× as fast as sales — great in an upturn, painful in a downturn.
Each line as % of revenue — the trend in color
| % of revenue | FY2019 | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | FY2026 |
|---|---|---|---|---|---|---|---|---|
| Cost of Revenue | 55.7 | 47.5 | 36.7 | 35.5 | 24.7 | 26.6 | 28.9 | 30.5 |
| Gross Profit | 44.3 | 52.5 | 63.3 | 64.5 | 75.3 | 73.4 | 71.0 | 69.3 |
| SG&A | 26.9 | 26.7 | 17.3 | 11.6 | 5.5 | 5.7 | 15.5 | 13.3 |
| Operating Income | -15.1 | -16.9 | -19.7 | -9.0 | 8.4 | 5.5 | 4.4 | 9.7 |
| Income Tax | — | — | — | — | 1.0 | -0.8 | 1.7 | 1.4 |
| Net Income | -15.1 | -17.1 | -18.2 | -7.8 | 7.8 | 7.3 | 3.3 | 8.8 |
Green = margin-favorable vs the row's own range · red = unfavorable.
The metrics that matter, over time
A 30-second read on AXIL: price, valuation and headline fundamentals from SEC filings. The four questions at the top of the page are where the judgements live.
Solve the discounted cash flow backwards, then stress-test the assumptions.
Average free cash flow across the last 1 positive fiscal year (FY2025). Smooths the cycle. Stock compensation is NOT charged — it is added back inside operating cash flow.
To be worth $6.09 today, the market must believe free cash flow compounds 10.6%/yr for a decade (off $1.7M on the 3-yr avg basis).
On the basis ($606K) the requirement is 25.1%/yr. Shares issued to employees are added back in operating cash flow, so this basis treats them as free.
Default is 10.9% — this company's computed cost of capital (computed WACC), the same rate the Analysis tab discounts at.
2-stage DCF · 0.01B shares (market data) · net debt -$4.5M
mean -105.0% · volatility σ 0% · implied rate exceeded in 0/2 yrs
Central path = implied 10.6%/yr growth; shaded band = ±1σ (0%) of this company's historical FCF volatility, widening with time. The wider the band, the less certain the growth.
Reverse DCF: rather than guessing a fair value, we solve for the growth the current price implies, then you stress-test the assumptions. Enterprise value of the FCF stream, less net debt, ÷ shares. Educational — not a recommendation.
How much the company owes, how it's trended, and how comfortably it's serviced.
Cash of $4.5M (at 2026-05-31) covers all $138K of scheduled principal — no refinancing pressure. Scheduled principal only (excludes interest & revolver draws). As of 2026-02-28 (10-Q). The cash figure is from 2026-05-31, so the two are not the same balance-sheet date — the schedule has not been refiled since.
Green ≤ 1.5× · amber ≤ 3× · red > 3× (leverage relative to cash earnings).
Interest is easily covered by operating profit.
Cash vs short-term debt unavailable.
Short-term / long-term split not separately reported.
Debt, cash, interest and equity from the SEC balance sheet & income statement. Effective rate = interest ÷ average debt. Maturity ladder from the SEC long-term-debt repayment schedule. Educational — not a recommendation.
Earns 23.6pts above its cost of capital, but margins are compressing.
| Period | ROIC | Cost of capital | Spread |
|---|---|---|---|
| FY2020 | -47.1% | 10.9% (today's — no rate published for this year) | -58.0pts |
| FY2021 | -194.6% | 10.9% (today's — no rate published for this year) | -205.5pts |
| FY2023 | 67.5% | 10.0% | 57.4pts |
| FY2024 | 25.5% | 10.9% | 14.6pts |
| FY2025 | 16.5% | 10.9% (today's — no rate published for this year) | 5.6pts |
| FY2026 | 27.0% | 10.7% | 16.3pts |
| Now | 20.5% | 10.9% | 9.6pts |
| Fiscal year | Gross margin | Operating margin | Net margin |
|---|---|---|---|
| FY2017 | 51.6% | -92.5% | -92.6% |
| FY2018 | 38.3% | -36.3% | -36.7% |
| FY2019 | 44.3% | -15.1% | -15.1% |
| FY2020 | 52.5% | -16.9% | -17.1% |
| FY2021 | 63.3% | -19.7% | -18.2% |
| FY2022 | 64.5% | -9.0% | -7.8% |
| FY2023 | 75.3% | 8.4% | 7.8% |
| FY2024 | 73.4% | 5.5% | 7.3% |
| FY2025 | 71.0% | 4.4% | 3.3% |
| FY2026 | 69.3% | 9.7% | 8.8% |
Return on equity (21%) and return on invested capital (21%) are within a couple of points in FY2026, so the headline return is the operating return — there is no meaningful leverage effect to strip out.
$2M of goodwill — 28% of invested capital. The gap is what was paid above the fair value of what was bought; it is real capital shareholders provided, so neither bar is the whole answer.
ROIC ex-goodwill is 48.18% against 34.51% reported — the return is earned on a capital base inflated by what was paid for acquisitions, not by the operating business alone.
Accruals are positive and DSO is up +50 days over 3 years — profit is being recognised ahead of collection.
Reported free cash flow is -$89,020; after share-based compensation it is -$874,180. The difference is a real cost that the cash flow statement adds back.
Covers interest 805.5x even after a 30% EBITDA decline.
| EBITDA decline | Interest coverage |
|---|---|
| 0% | 1150.77x |
| 5% | 1093.23x |
| 10% | 1035.69x |
| 15% | 978.15x |
| 20% | 920.62x |
| 25% | 863.08x |
| 30% | 805.54x |
| 35% | 748.00x |
| 40% | 690.46x |
| 45% | 632.92x |
| 50% | 575.39x |
| 55% | 517.85x |
| 60% | 460.31x |
Ladder as of 2026-02-28 (10-Q); cash from the 2026-05-31 balance sheet; FCF from FY2026. Free cash flow is negative, so projected resources fall rather than accumulate.
Balance sheet at 2026-05-31. Undrawn revolving credit is not shown: the tag is collected but not yet mapped through to the API.
Free cash flow is negative, so debt service depends on the cash balance rather than on the business.
At $6.09, free cash flow must compound 10.7%/yr for 10 years. It has no positive compounding record to compare against.
| Fiscal year | FCF growth | Price requires |
|---|---|---|
| FY2023 | 8544.2% | 10.7% |
| FY2024 | −104.8% | 10.7% |
| FY2026 | −105.2% | 10.7% |
The implied rate has been matched or beaten in 1 of the last 3 years.
| Step | Amount | Running total |
|---|---|---|
| Net income | $3M | $3M |
| Share-based comp | $785,160 | $3M |
| Other non-cash & working capital | −$3M | −$9,635 |
| Operating cash flow | −$9,635 | −$9,635 |
| Capex | −$79,385 | −$89,020 |
| Free cash flow | −$89,020 | −$89,020 |
| FCF after SBC | −$874,180 | −$874,180 |
| Fiscal year | Revenue growth | Receivables growth | Gap |
|---|---|---|---|
| FY2021 | 61.3% | -50.1% | -111.4 points |
| FY2022 | 43.0% | 16.6% | -26.5 points |
| FY2023 | 906.8% | 293.7% | -613.1 points |
| FY2024 | 16.9% | 22.3% | 5.4 points |
| FY2025 | -4.5% | 96.9% | 101.4 points |
| FY2026 | 17.5% | 373.0% | 355.5 points |
| Fiscal year | DSO | DIO | DPO | Cash conversion cycle |
|---|---|---|---|---|
| FY2020 | 65.7 days | 218.7 days | 74.9 days | 209.5 days |
| FY2021 | 20.3 days | 298.8 days | 265.4 days | 53.6 days |
| FY2022 | 16.5 days | 142.5 days | 191.9 days | -32.9 days |
| FY2023 | 6.5 days | 82.4 days | 57.1 days | 31.8 days |
| FY2024 | 6.8 days | 169.2 days | 48.2 days | 127.7 days |
| FY2025 | 14 days | 121.9 days | 41.7 days | 94.2 days |
| FY2026 | 56.2 days | 171.3 days | 77.1 days | 150.4 days |
| Fiscal year | Accruals / assets |
|---|---|
| FY2020 | -7.3 percent |
| FY2021 | -27.4 percent |
| FY2022 | -6.4 percent |
| FY2023 | -10.8 percent |
| FY2024 | 18.2 percent |
| FY2025 | -8.3 percent |
| FY2026 | 15.1 percent |
SBC is added back inside operating cash flow, so reported free cash flow treats shares issued to employees as free. Percent of revenue says how expensive the payroll is; percent of operating cash flow says how much of the cash exists only because the charge was added back. The buyback offset is buybacks over SBC — below 1.0 the repurchase does not cover the shares issued.
Figures are the latest fiscal year (FY2026) from the company's own filings, not a trailing-twelve-month window — Q2 reads fiscal years throughout so the cash-conversion ratios and these share one basis. A blank is a line the filer did not report; it is never read as zero.